![]() We depart from these traditional methods for several reasons. Our study delves into this topic and looks specifically at how older TikTokers’ self-perceptions of aging are expressed in their videos.Įxisting inquiry into self-perceptions of aging has been conducted primarily through surveys and questionnaires. However, while journalists have picked up on this topic, scholars have been slow to accord it any attention. Lately, there have been news reports on the rise of ‘granfluencers’ -a portmanteau of ‘grandparent’ and ‘influencer’-or more broadly, older content creators on various social media outlets. If used purposefully, TikTok may serve as a promising platform for improving public perceptions of old age.Īlthough generally regarded as such, no longer is social media the preserve of younger people. Our findings suggest that older adults tend to portray themselves positively across various domains on the application. This is one of the first studies on older adults’ self-portrayals of aging on TikTok. 001) evidenced a negative association, controlling for age and gender of the user. ![]() Conversely, ‘cognitive functioning’ ( p <. As hypothesized, themes linked to positive self-portrayals were ‘physical functioning’ ( p <. Positive videos outnumbered negative ones by 10 times. The middle-old group (ages 75–84) created more videos than the young-old and oldest-old groups. We found that women created twice as many videos as men. Following previous studies, three raters coded each video for valence (negative-neutral-positive). These videos amassed over 3.5 billion views. We collated 1,382 videos created by TikTokers aged 60 and above with at least 100,000 followers. Given its wide reach, content on TikTok has the potential to influence public opinion. Even as stay-at-home orders and safe distancing protocols amid the COVID-19 pandemic have led to a dramatic increase in the consumption of media across various platforms, TikTok stands out among its rivals in terms of growth and user activity. TikTok has only gone from strength to strength since its global launch in 2017. Specifically, we analyze the valence of the content of these videos and factors associated with older adults’ self-presentations. Our study delves into this topic and looks at how older TikTokers’ self-perceptions of aging are expressed in their videos. TikTok is owned by Chinese firm ByteDance, which is being scrutinized in multiple countries over privacy and surveillance concerns.Lately, there have been news reports on the rise of older content creators on various social media outlets. The Deterring America's Technological Adversaries (DATA) Act passed the Republican-led House Foreign Affairs Committee on a party-line vote but will face opposition from free speech campaigners and Democrats when it comes up for vote in the full House and Senate. Meanwhile, time spent by "millennials and Gen X" watching traditional television is falling and it is likely many TV viewers are "second-screening" with TikTok, according to the report.Ī panel of US lawmakers voted this week to advance a bill that would make it easier to ban Chinese-owned video sharing app TikTok, amid criticism that the proposal threatens free speech. "TikTok users ages 18 to 24 are watching the equivalent of a full-length comedy movie on the app every day." "TikTok is a huge reason for the sustained growth in overall time spent with social networks since the pandemic," the report said. ![]() US adult users will spend an average of nearly 56 minutes per day on TikTok this year, six minutes less than the time spent watching Netflix, the market tracker forecast. TikTok is proving particularly addictive for US adults ranging from age 25 to 54 years old, according to Insider Intelligence. "It's well ahead of YouTube user time and closing the gap with Netflix." "The amount of time US adult TikTok users spend on the app is rising quickly," the market tracker said in the report. ![]() TikTok use eclipsed that of YouTube two years ago and has continued to grow faster than the Google-owned video sharing platform, particularly among US adults in their prime earning years, the report indicated.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |